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Specifications

Specifying for Contract Traffic, Not for the Photo Shoot

Linda Witt, RID, IIDA June 24, 2025 4 min read
Specifying for Contract Traffic, Not for the Photo Shoot

Every finish in a multi-family amenity looks good on opening day. The specification's job is to decide what it looks like after two thousand residents, four Texas summers and one management company change.

Specification documentation is a named part of our scope for exactly that reason. Every product carries performance, durability and maintenance criteria written for the way that particular space is used — heavy-traffic clubhouse, demonstration kitchen, restaurant, school, library.

In practice that means double-rub counts and cleaning codes on upholstery, wear-layer thickness and slip resistance on hard flooring, and a patterned broadloom rather than a plain one anywhere a rolling suitcase will travel. It also means naming attic stock quantities in the documents so a management company can replace a damaged carpet tile in year three without a colour-match hunt.

None of it shows in a photograph. All of it shows in a renewal rate.

L

Linda Witt, RID, IIDA

Owner & Principal Designer

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